Less guessing. More building.

Turn the early-stage chaos into structured, scalable businesses with honest, practical frameworks and no fluff.

10+

Years of experience

Headshot of Polly Desheva

50+

Startups mentored

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How it works

The way consulting should feel.

No long onboarding. No vague discovery calls. Book, show up, and we get straight to work on the thing that actually matters.

Book & Pay Online

Fill out a short Typeform — tell me what you're working on — then pay securely via Stripe. Done in minutes, no back-and-forth.

OKRs & Planning
Pitch Deck
Go-to-Market
Company Culture
Visual Identity
Business Model Canvas
Positioning
Team Structure
Website Strategy
Negotiation
Market Research
Processes & Tools
Communication
User Personas
Team Motivation
Metrics & KPIs
Idea Validation
Revenue Models

We Meet & Dig In

Come with your questions, your deck, your problem. I'll give you honest, specific, actionable input — not generic advice.

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You Leave with Clarity

Every session ends with clear next steps, written follow-up, and a direction you can actually act on — that day.

What you get

It's
"you'll never wing it again"
better.

Working with me means getting years of hard-won startup clarity condensed into focused, structured sessions that actually move you forward.

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To the point

No warm-up, no fluff.

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Full picture

Brand, team, product, go-to-market.

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Real frameworks

Templates, canvases, and structures you'll actually use.

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Investor-ready language

Articulate your vision the way that makes investors lean in.

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Fast, actionable output

Leave every session with clear next steps.

OKRs & Planning

Pitch Deck

Go-to-Market

Company Culture

Visual Identity

Business Model Canvas

Positioning

Team Structure

Website Strategy

Negotiation

Market Research

Processes & Tools

Communication

User Personas

Team Motivation

Metrics & KPIs

Idea Validation

Revenue Models

All the things founders need.

Under one roof.

Years of experience

0 +
About

I’ve built companies. Now I help others build theirs.

I’m Polly — founder, advisor, and recovering perfectionist with over a decade of hands-on experience in the startup ecosystem. My work sits at the intersection of branding, operations, and people, helping founders turn ideas into businesses that can grow.

Everything I share comes from real experience building companies, leading communities, and making difficult decisions. I don’t consult from a distance — I get involved, challenge assumptions, and help uncover what matters most.

I’ve been active in the startup world since 2011 through organizations such as Start It Smart, ABLE, MoveBG, EDIT, and the Stanford Entrepreneurship Programme.

I’ve founded Webdesh, launched FEB (Female Entrepreneurship Bulgaria), co-founded kreslo.studio, and worked alongside founders and teams across different stages of growth.

With an MBA, a BSc in Mathematics & Computer Science, and years of entrepreneurial experience, I bring a practical blend of strategy, operations, branding, and business development.

Consultation

One conversation can
reframe everything .

A focused, paid session where we tackle the thing that’s actually blocking your progress. Whether it’s your brand, your pitch, your team dynamics, or your go-to-market — we’ll cut through it together.

Let's
talk

Let's talk

Book a consultation

Book with a discount

€99/hour

€125/hour

Included

Ready when you are

Stop overthinking it.
Let's just talk.

Book a 60-minute consultation. Come with your biggest challenge. Leave with a plan. It’s that simple — and yes, it’s worth it.